Ferrari Pininfarina Sergio – $3 million


The Pininfarina Sergio is a concept car produced by the Italian design house Pininfarina. It was presented at the 2013 Geneva Motor Show as a tribute to the former chairman of the company and automotive designer, Sergio Pininfarina, who died on 3 July 2012.

The exterior design consists of floats and aerodynamic headrests which are attached to the roll bar rather than the body of the seats, becoming almost elements of the exterior more than the interior. In front of the door panel, two helmets are housed in a storage locker which are produced by Pininfarina in collaboration with Newmax and are personalised with the colour of the exterior. 

The open top body is designed with calculations and tests in the wind tunnel of Grugliasco to optimize aerodynamic performance. In particular, the full carbon body work results in weight savings of approximately 10% (150 lbs) over the aluminium body panels of the donor car. 

Other elements include unique 21" light alloy wheels by monodado with hub caps derived from Ferrari 458 Challenge, bespoke engine cover incorporating round holes inspired by the Ferrari Modulo and the elimination of a windshield which when combined with the car's air foil shaped front and by the use of a virtual windshield deploying at 31 mph (50 km/h) along with winglets incorporated in the front bumper, allows the arrival of a stream of air increasing with the speed of the car on the head of the driver and the passenger thereby increasing the car's aerodynamic character.

Ferrari and Pininfarina, the two architects behind the Sergio Concept, built six production versions of the radical supercar, each coming with a price tag of $3 million. The price is admittedly way more than I can afford, but for the six individuals Ferrari invited to snatch up the limited-edition piece, spending $3 million on an ultra-exclusive supercar can be considered money well spent.

With a seven-speed, dual-clutch gearbox, the Sergio can sprint to 60 mph in a claimed three seconds, with an estimated top speed over 200 mph

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